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![young thug barter 6 baseshare young thug barter 6 baseshare](https://mir-s3-cdn-cf.behance.net/projects/202/21740143.547cfc63081ae.jpg)
Beyond establishing a strong and cohesive visual identity, cover art can also act as a starting point for merchandise and other visual mediums. Artists have to command their brand and make the right decisions that push that brand forward visual decisions must be a reflection of this. The internet encourages sharing, so if artists can tap into this potential, then they can reach more eyes beyond their usual viewership.ĭeveloping imagery that delivers in this regard is a multilayered affair. That same year, Young Thug doubled down on his use of bold imagery to attract attention and start a conversation with the Jeffery cover, which allowed him to push the envelope even further while at the same time staying true to himself. The Barter 6 cover art is another example of Young Thug's artistic cunning mixed with his edgy creative palette: the rapper stands naked in front of an ominously glowing red backdrop, while the words "Barter 6" spew out of him in a rather crude manner. In 2016, Drake latched onto meme culture with the Views cover, which took on a life of its own following the emergence of the viral “Tiny Drake” meme. This complex competitive phenomenon has become especially pronounced in recent years, with artists opting to go a number of different routes. Artists only get one introduction to the world, so they have to find ways to make consumers want to come to them.
![young thug barter 6 baseshare young thug barter 6 baseshare](https://images.livemixtapes.com/artists/swampizzo/young_thug-i_came_from_nothing_2/tn_cover.jpg)
Cover art isn’t simply a form of packaging per its original function it serves a much broader purpose in helping to curate an overall experience.
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This raises the question of how to generate an immediate emotional connection with prospective fans. This is where aesthetic design takes hold: because the visual stimulant precedes the auditory stimulant, if an artist doesn’t make a lasting first impression with their artwork, then the connection is already lost. For consumers straying outside the realm of recommended artists or the familiar faces of social media, the discovery of something new can be an exhaustive undertaking. This is a decidedly difficult task for artists that don’t have name recognition or boast a solid fan base, especially when faced with the reality of low attention spans. In an effort to stand out from the crowd, artists must come up with elaborate new visual “hooks” to catch the viewer’s eye in mere seconds as they’re scrolling or clicking. Cluttered social media timelines that visually bombard users have created an environment in which we judge a book by its cover with repetitive frequency. On the contrary, cover art is just as important as ever, if not more so. Beholden to the strictures of this new era, it would seem that the album cover’s importance would be greatly diminished. Artwork is mostly reduced to a small thumbnail that accompanies an artist’s music, a miniaturization process that is one of the many byproducts of the streaming takeover.
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In a world of digital music consumption that is feeling the full effect of Kanye West’s 2016 proclamation that “ The Yeezus album packaging was an open casket to CDs ,” one might be inclined to think that the traditional album cover is on its last legs. Cover art is more important than ever in 2018.